Growth notes & articles

What doctors ask us at 11 pm — answered with numbers, not buzzwords. Every clinical claim reviewed before publishing.

Is marketing even allowed for doctors? NMC rules in plain language

The ethics rules that govern physician advertising in India — what is clearly permitted, what is clearly banned, and where the gray zone actually is.

18 July 2026 · 1 min read

Growth Strategy

How much should a doctor spend on marketing in India? The honest math

Not a percentage rule — a working formula: patient value × close rate × target growth. Here is how to compute a marketing budget you can defend.

17 July 2026 · 1 min read

Growth Strategy

Likes don't fill OPDs: what to measure instead

If your agency reports reach and followers, you are paying for decoration. These are the five numbers a practice should demand every month.

15 July 2026 · 1 min read

Local SEO

Why your clinic is invisible on Google Maps (and the 30-day fix)

Most practices lose the local pack on three fixable signals: category precision, review velocity and profile completeness. Here is the exact 30-day checklist we run.

10 July 2026 · 1 min read

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