Likes don't fill OPDs: what to measure instead

Every month, thousands of doctors receive a marketing report full of reach, impressions and follower growth — and cannot find the only number that matters: how many patients did this produce?

The reporting hierarchy that matters

Here is the hierarchy we report against, and the one we believe every practice should demand. One: attributed appointments — booked and attended, by source. Two: cost per acquired patient, computed against real spend. Three: inquiry-to-booking rate — the funnel leak most practices never measure. Four: speed-to-lead — because an inquiry answered in 5 minutes converts several times better than one answered in 4 hours. Five: review velocity and rating trajectory, the trust asset that compounds.

Where likes actually belong

Notice what is missing: likes. Vanity metrics are not evil — they are diagnostic exhaust. But when they appear on page one of your report, they are hiding something. Ask your agency for the five numbers above. If they cannot produce them, the problem is not the algorithm.

Judge marketing the way you judge treatment

We built our entire reporting system around this hierarchy. Judge us the way you judge a treatment: by measured outcomes.