Solo practitioner · anonymized teardown
A solo physician invisible beyond 2 km — in a 45-minute specialty
| The patient math | Before | After |
|---|---|---|
| Search visibility radius | ~2 km, patchy | Full catchment coverage plan |
| Bookable hours | Clinic hours only | 24×7 via WhatsApp flow |
| Review recency | 11 months stale | Weekly velocity system |
The challenge
What we walked into
An MD physician with 12 years of experience ran a well-equipped evening clinic that sat half empty — while a newer, less-experienced competitor 2 km away ran full. The doctor's own building's residents were traveling to that competitor.
The audit found textbook invisibility: an unclaimed Google Business Profile with wrong timings, zero presence for any condition or treatment search, 14 reviews (last one 11 months old), and no way to book without calling during clinic hours — which working patients cannot do.
The system
What we installed
The teardown prescription: claim and fully build the GBP (categories, services, Q&A, photos); a review-invitation workflow built into the visit; condition-answer content targeting the exact searches her patients type at 11 pm; and WhatsApp booking so the working patient can book at midnight.
The uncomfortable truth this teardown proves: patients don't choose the best doctor. They choose the findable, credible, bookable one. Those are three fixable properties.
Want numbers like these? Start where this one started.
A free audit, a written diagnosis, and a plan with the math attached.