Dental clinic · anonymized teardown
A 3-chair dental clinic that paid for ads while its funnel leaked
| The patient math | Before | After |
|---|---|---|
| Inquiries followed up within 24h | 32% | 95%+ (systemized) |
| Google rating trajectory | 3.9, stagnant | 4.5+ path via review velocity |
| Ad spend decision | About to cut | Same budget, funnel fixed first |
The challenge
What we walked into
A growing dental clinic in NCR was spending ₹45,000 a month on ads and getting inquiries — yet the OPD barely moved. The owner concluded "marketing doesn't work" and was about to cut everything.
The audit told a different story: ads were generating 60+ inquiries a month. The clinic was losing them after the click — 68% of inquiries never received a follow-up call, the profile's 3.9-star rating (dominated by two old billing disputes) repelled the rest, and evening-slot questions went unanswered on WhatsApp until the next morning.
The system
What we installed
This teardown became the fix-list: a missed-call auto-text and 5-minute WhatsApp acknowledgment flow; front-desk source-logging and follow-up training; a review-velocity system to rebuild the rating with fresh, genuine reviews; and treatment-plan follow-up automation for the high-value cases that "think about it".
The lesson every practice can steal: measure the leak before increasing the flow. Doubling ad spend on a funnel that loses two-thirds of its inquiries is the most expensive mistake in healthcare marketing.
Want numbers like these? Start where this one started.
A free audit, a written diagnosis, and a plan with the math attached.